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标题: ?【内推】【社招】【京东】广告数据挖掘工程师 [打印本页]

作者: 嫑走 时间: 2020-12-24 03:41
标题: ?【内推】【社招】【京东】广告数据挖掘工程师
岗位职责：
1、建设广告DMP定向体系、丰富人群标签；提供标签推荐、场景人群、lookalike扩量工具，智能定向等位不同诉求商家提供人群定向服务。在搜索、推荐、首焦、站外、品牌、线下、拼购等各产品线中推动用户画像落地、用户特征建模及全网用户兴趣构建等。
2、整合京东站内站外多源数据，构建audience network，做全网数据变现。
3、优化广告生命周期中定向、出价、创意、落地页等环节，通过策略/模型提升广告收入、GMV及ROI；
4、优化广告用户体验。例如千人千面的广告定向、个性化的消息push、信息流商品/非商品推荐的多样性、新鲜度等。

技能需求：
1、2-5年互联网行业研发经历；
2、优秀的数据分析及问题定位能力；
3、强烈的团队合作意识，强执行力；
4、熟练掌握Hadoop、spark、c/c++或Python，具备大数据处理的基本经验；
5、熟悉常用的统计、机器学习算法，掌握基本原理、有应用经验，对深度学习、nlp、模型优化、广告定向等有研发经历的优先；
核心部门&核心业务&核心场景，欢迎意向者投递简历至：chenzhaoxin1@jd.com
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